Electrão is focused on helping to increase glass collection, counteracting the national downward trend, so that the country can meet its demanding recycling targets.
In 2023 it developed the "Green Flags" project, inspired by a successful experience in Spain. The initiative involved the municipalities of Almada, Aljezur and Vila do Bispo, the Municipal Waste Management Systems, AIVE (Association of Packaging Glass Manufacturers) and focused on the HORECA channel, which includes hotels and restaurants, but also coffee shops and catering services, where the glass separation rate is still low. In addition to the evaluation of the selective collection operation, awareness-raising actions were carried out to increase adherence to door-to-door collection. As a result of this initiative, door-to-door glass collection in Almada, provided by Amarsul, was extended to 54 new establishments.
Also in 2023, Electrão promoted a study to assess the potential for glass recovery in the Mechanical and Biological Treatment infrastructures of three Municipal Waste Management Systems: Resinorte, Amarsul and Tratolixo. A significant percentage of glass packaging is sent for undifferentiated collection, which means we need to work more closely with these systems.
In urban cleaning operations, namely manual sweeping and the maintenance of litter bins, there is also a high potential for glass recovery. In 2023 Electrão developed a pilot project in this area in collaboration with two parishes in the municipality of Lisbon: Santo António and Parque das Nações. Of the packaging materials recovered and sorted in the two parishes, glass stood out with a recovery rate of over 30% in the bins and 20% as a result of manual sweeping.