TO GO BACK
Electrão supported a campaign launched by APED (Portuguese Association of Distribution Companies) to promote recycling of used electrical equipment.
With an advertising campaign that aired for three weeks on radio and television, on APED's communication platforms, members and some points of sale, we showed that recycling this type of equipment can be as easy as "going shopping".
In 2022, APED's member companies represented around 30% of the total waste electrical equipment collected and treated by management entities.
1700
Pick up locations
- Mobilize citizens to deliver this type of equipment to the appropriate channels in order to guarantee its recycling
- Promote circular economy
- Help Portugal to achieve the European and national targets in this area
- Raise public awareness of the final destination of electronic waste
- General population