EXECUTIVE REPORT 2023 pt en
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Ecobola NIVEA

Electrão, in partnership with Beiersdorf, created EcoBola NIVEA, a sustainable installation inspired by the iconic NIVEA Ball from the 80s. This initiative installed ecoponto recycling bins in bathing areas to raise awareness of the importance of reducing, separating and recycling packaging waste. 

At Marina de Oeiras, Pingo Doce of Póvoa de Varzim, Praia das Rocas, Marina de Tróia and Slide&Splash, together, we created the bluest summer ever! 

VIDEO PLACEHOLDER

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OBJECTIVES

- Raise Awareness
- Educate
- Recycle More and Better

TARGET AUDIENCE

- Population of the bathing areas involved

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