EXECUTIVE REPORT 2023 pt en
TO GO BACK

TransforMAR

TransforMAR is a Lidl and Electrão initiative that challenges vacationers at the beach to collect plastic waste to be transformed into something new. This project is part of the commitment made by Lidl in 2018 to reduce plastic by 20% by 2025. In 2023, we closed the 6th edition with 47.2 tons of plastic and metal waste collected from Portuguese beaches and the high seas. 

VIDEO PLACEHOLDER

47

Tons of Plastic and Metal Collected

OBJECTIVES

- Raise Awareness 

- Collect Waste 

- Recycle more and better 

- Give back to the community 

TARGET AUDIENCE

- People on summer break 

- Local communities in the TransforMAR area of activity 

This site uses cookies from Google to deliver its services and to analyze traffic. Your IP address and user-agent are shared with Google along with performance and security metrics to ensure quality of service, generate usage statistics, and to detect and address abuse.